Manchester newcomers Shaking Chains have created a new experiment in algorithmic film making in their music video for debut single, ‘Midnight Oil’. Using a series of ever-evolving algorithms, the video you watch will be totally unique. The viewer gets one chance, one view, then that film is lost and reborn into something completely different.
Watch your unique music video at www.midnightoilfilm.com, and read all about it at The Creators Project, and on the Guardian, who took ‘Midnight Oil’ as the impetus for a new feature on the most innovative music videos in history. Further support comes from the NME, BBC, CMU and many more.
Shaking Chains borrow their name from ‘The Masque of Anarchy’, a poem written when Shelley was in exile, to portray his disgust with the Peterloo Massacre and the encroaching parochialism of the England in which he fled (‘Shake your chains to earth like dew, which in sleep had fallen on you. Ye are many – they are few’). More Chartists than chart hits, they are a four piece produced in The North long after production halted, currently treading water under the dark streets of London.
Following two sold out shows in Salford and London, ‘Midnight Oil’ / ‘Drunk No More’ is due for release on 7” vinyl this April 21st via Concrete Recordings. Pre-order here – http://www.concreterecordings.co.uk/shop/conc024-shaking-chains-midnight-oildrunk-no-more-7.
