What can be said about Michael Jackson that hasnt already been said? The biggest artist in the music world came to Division with his new Best Of… album King Of Pop which saw the first interactive vote in a tracklisting for the UK version of the album.
The album was partnered with a dance game which hit the social networking sites and allowed people to control the great man himself as he danced to some of his biggest tunes including Billie Jean. It was the first time that all 3 social networking sites [MySpace, Facebook and Bebo] were pitted against each other.
During this campaign, Michael celebrated his 50th birthday and Division procured homepage features on Metro, Virgin Media, ITN, Tiscali, Yahoo, MSN, Virgin Media, Gigwise, The Sun, The Guardian, OK Magazine, Sugar, The London Paper, and The Daily Mail.
We are very proud to have been part of The King Of Pop’s career, a legacy which will carry on far into the future. R.I.P.
