Scottish pop-punks The Hedrons came to Division for online promotion for singles ‘I Need You‘, ‘Heatseeker‘ and album ‘One More Wont Kill Us‘.
The band went from relative unknowns to being featured on sites as broadly spaced as Rock Louder, Blastwave, Gigwise and Contact Music as well as being given exposure on the Virgin Media site amongst many more zines countrywide.
The bands online presence was so markedly improved during the campaigns with Division that the band created history by becoming the first band to perform in the virtual world of Second Life, something which brought both support and publicity for the girls.
The Hedrons were also shortlisted for the BT Digital Awards ‘Best Artist Promotion category in September 2007 alongside other Division artists; Mark Ronson and Calvin Harris which is fantastic news and much deserved.
